The Shroom Boom
Medicinal Mushrooms, long purported to have healing properties, are making their way into health and nutritional products creating a mushroom market expected to hit $50 billion in the next six years! Whole Foods listed medicinal mushrooms as a top food trend noting that consumers are increasingly seeking to incorporate “functional foods” into their diets. They see a significant uptick in mushroom tea, coffee, and chocolate powders, even body-care products like soaps and shampoo. Year-on-year sales for products incorporating medicinal mushrooms have risen between 200-800%.